HVAC marketing, written by the people running the ads.
16 guides for Australian air conditioning businesses. Every number is sourced, published pricing, or a planning assumption with the maths shown.
HVAC lead sources in Australia, ranked by cost per booked quote (2026)
The best HVAC lead sources are the ones with the lowest cost per booked quote that you control. Your own customer base and referrals are cheapest but cannot be switched on. Google Business Profile compounds slowly. Meta ads with a qualifier suit ducted work. Google Search ads suit repairs. Shared marketplaces start fast but give you the least control. Google Local Services Ads are not offered in Australia.
Sam · 11 min readConversion
Speed to lead: why a 60-second reply books more HVAC quotes
Speed to lead for HVAC: why we reply inside 60 seconds, how the SMS, call, AI receptionist and VA work, after-hours rules and 4 example first texts.
How to qualify air conditioning leads: the six questions that matter
How to qualify HVAC leads with 6 one-tap questions: the answer options, why each matters, a scoring example and the 6 routes every aircon enquiry takes.
HVAC quote follow-up: the day 1, 3 and 7 SMS sequence
HVAC quote follow up that wins jobs: 3 SMS templates for day 1, 3 and 7, what to say to 'we're getting other quotes', rebate lines and review requests.
Costs and budgets
How much should an air conditioning business spend on marketing?
Set your HVAC marketing budget backwards from the jobs you want: a 3-step method, worked examples at 30 to 40% close rates, and how to budget by season.
How much do HVAC leads cost in Australia? (2026)
What HVAC leads cost in Australia in 2026, why cost per lead misleads, and a 4-step formula to work out your real cost per booked quote and won job.
Lead generation
hipages for air conditioning installers vs building your own pipeline
hipages for air conditioning explained: $139 to $649 + GST plans, a 3-tradie cap per lead, and when an owned pipeline wins the big ducted jobs.
What is a booked quote? HVAC marketing terms explained
What is a booked quote, and how is it different from a lead? 37 HVAC marketing terms in plain English, plus the 8 metrics and formulas that matter most.
HVAC lead sources in Australia, ranked by cost per booked quote (2026)
7 HVAC lead sources ranked for Australian aircon installers on cost per booked quote and control, with an honest table and the planning maths behind it.
Meta ads
Meta instant forms vs landing pages for aircon leads
Facebook lead form vs landing page for aircon: 6 factors compared, when instant forms work, and why we default to a landing page plus qualifier for ducted.
HVAC Facebook ad examples: what aircon ads that book quotes have in common
9 HVAC Facebook ad examples written for aircon installers, with primary text, headline and CTA, why each works, when not to use it, and 3 mistakes to avoid.
Rebates
The NSW air conditioner rebate (ESS): how installers use it in ads
The NSW air conditioner rebate is really an upfront ESS discount of up to $550 or $560. How installers get set up, word ads compliantly and avoid 5 pitfalls.
Victoria gas phase out and air conditioning: what the 2027 changes mean for HVAC businesses
Victoria's gas phase out for aircon, read carefully: 4 dates from 1 January 2027, who must switch, who does not, and how HVAC businesses should market it.
Strategy
Google Ads vs Facebook ads for HVAC in Australia
Google Ads vs Facebook ads for HVAC: why we run both, the $2,500 Meta and $1,500 Google split, the summer flip and an honest 8-row channel table.
Ducted air conditioning marketing: how to sell $10,000+ jobs online
Ducted air conditioning marketing for installers: what $10,500 to $16,500 buyers need to see, how to build the offer and qualifier, and the maths per quote.
Sydney HVAC marketing calendar: what to run month by month
A 12-month HVAC marketing calendar for Sydney installers: what homeowners want each month, which offer to run, where the budget goes and 2 weather triggers.
How to choose an HVAC marketing agency in Australia: 12 questions to ask
Choosing an HVAC marketing agency? Ask these 12 questions first: who owns the ad account, what they report, lock-in, exclusivity, and the red flags to watch.
15 minutes. Your ads, your competitors' ads, your numbers.
Before the call we pull your current Meta and Google activity and the installers advertising in your area. On the call we show you what we found and what a booked quote should cost you. If it is not a fit, we say so in the first five minutes.
Book a 15-minute audit