Alan
Alan co-founded Scale Theory with his brother Sam. He owns everything that happens after a homeowner fills in the qualifier: the CRM, the 60-second reply, the booking into your diary, the day 1, 3 and 7 follow-up and the Friday report.
He sets up each client's CRM, calendar, SMS templates and automations during onboarding, and he is the person you talk to week to week once the ads are live.
Alan writes the posts on qualifying, speed to lead and follow-up, the parts of the system he runs.
Contact: hello@scaletheory.com.au or 0470 627 565.
5 guides
What is a booked quote? HVAC marketing terms explained
What is a booked quote, and how is it different from a lead? 37 HVAC marketing terms in plain English, plus the 8 metrics and formulas that matter most.
Sydney HVAC marketing calendar: what to run month by month
A 12-month HVAC marketing calendar for Sydney installers: what homeowners want each month, which offer to run, where the budget goes and 2 weather triggers.
Speed to lead: why a 60-second reply books more HVAC quotes
Speed to lead for HVAC: why we reply inside 60 seconds, how the SMS, call, AI receptionist and VA work, after-hours rules and 4 example first texts.
How to qualify air conditioning leads: the six questions that matter
How to qualify HVAC leads with 6 one-tap questions: the answer options, why each matters, a scoring example and the 6 routes every aircon enquiry takes.
HVAC quote follow-up: the day 1, 3 and 7 SMS sequence
HVAC quote follow up that wins jobs: 3 SMS templates for day 1, 3 and 7, what to say to 'we're getting other quotes', rebate lines and review requests.
15 minutes. Your ads, your competitors' ads, your numbers.
Before the call we pull your current Meta and Google activity and the installers advertising in your area. On the call we show you what we found and what a booked quote should cost you. If it is not a fit, we say so in the first five minutes.
Book a 15-minute audit