https://scaletheory.com.au/blog/Guides for Australian air conditioning businesses on Meta ads, lead qualification, speed to lead and cost per booked quote.en-au https://scaletheory.com.au/blog/hipages-vs-own-leads-hvac/https://scaletheory.com.au/blog/hipages-vs-own-leads-hvac/Tue, 29 Sep 2026 09:00:00 +1000hipages for air conditioning explained: $139 to $649 + GST plans, a 3-tradie cap per lead, and when an owned pipeline wins the big ducted jobs. https://scaletheory.com.au/blog/nsw-air-conditioner-rebate-installers/https://scaletheory.com.au/blog/nsw-air-conditioner-rebate-installers/Tue, 29 Sep 2026 09:00:00 +1000The NSW air conditioner rebate is really an upfront ESS discount of up to $550 or $560. How installers get set up, word ads compliantly and avoid 5 pitfalls. https://scaletheory.com.au/blog/google-ads-vs-facebook-ads-hvac/https://scaletheory.com.au/blog/google-ads-vs-facebook-ads-hvac/Tue, 29 Sep 2026 09:00:00 +1000Google Ads vs Facebook ads for HVAC: why we run both, the $2,500 Meta and $1,500 Google split, the summer flip and an honest 8-row channel table. https://scaletheory.com.au/blog/ducted-air-conditioning-marketing/https://scaletheory.com.au/blog/ducted-air-conditioning-marketing/Tue, 29 Sep 2026 09:00:00 +1000Ducted air conditioning marketing for installers: what $10,500 to $16,500 buyers need to see, how to build the offer and qualifier, and the maths per quote. https://scaletheory.com.au/blog/hvac-marketing-glossary/https://scaletheory.com.au/blog/hvac-marketing-glossary/Mon, 28 Sep 2026 09:00:00 +1000What is a booked quote, and how is it different from a lead? 37 HVAC marketing terms in plain English, plus the 8 metrics and formulas that matter most. https://scaletheory.com.au/blog/victoria-2027-electrification-hvac/https://scaletheory.com.au/blog/victoria-2027-electrification-hvac/Mon, 28 Sep 2026 09:00:00 +1000Victoria's gas phase out for aircon, read carefully: 4 dates from 1 January 2027, who must switch, who does not, and how HVAC businesses should market it. https://scaletheory.com.au/blog/sydney-hvac-marketing-calendar/https://scaletheory.com.au/blog/sydney-hvac-marketing-calendar/Mon, 28 Sep 2026 09:00:00 +1000A 12-month HVAC marketing calendar for Sydney installers: what homeowners want each month, which offer to run, where the budget goes and 2 weather triggers. https://scaletheory.com.au/blog/hvac-speed-to-lead/https://scaletheory.com.au/blog/hvac-speed-to-lead/Mon, 28 Sep 2026 09:00:00 +1000Speed to lead for HVAC: why we reply inside 60 seconds, how the SMS, call, AI receptionist and VA work, after-hours rules and 4 example first texts. https://scaletheory.com.au/blog/meta-instant-forms-vs-landing-pages/https://scaletheory.com.au/blog/meta-instant-forms-vs-landing-pages/Mon, 28 Sep 2026 09:00:00 +1000Facebook lead form vs landing page for aircon: 6 factors compared, when instant forms work, and why we default to a landing page plus qualifier for ducted. https://scaletheory.com.au/blog/qualify-air-conditioning-leads/https://scaletheory.com.au/blog/qualify-air-conditioning-leads/Mon, 28 Sep 2026 09:00:00 +1000How to qualify HVAC leads with 6 one-tap questions: the answer options, why each matters, a scoring example and the 6 routes every aircon enquiry takes. https://scaletheory.com.au/blog/choose-hvac-marketing-agency/https://scaletheory.com.au/blog/choose-hvac-marketing-agency/Mon, 28 Sep 2026 09:00:00 +1000Choosing an HVAC marketing agency? Ask these 12 questions first: who owns the ad account, what they report, lock-in, exclusivity, and the red flags to watch. https://scaletheory.com.au/blog/hvac-marketing-budget/https://scaletheory.com.au/blog/hvac-marketing-budget/Mon, 28 Sep 2026 09:00:00 +1000Set your HVAC marketing budget backwards from the jobs you want: a 3-step method, worked examples at 30 to 40% close rates, and how to budget by season. https://scaletheory.com.au/blog/hvac-leads-cost-australia/https://scaletheory.com.au/blog/hvac-leads-cost-australia/Mon, 28 Sep 2026 09:00:00 +1000What HVAC leads cost in Australia in 2026, why cost per lead misleads, and a 4-step formula to work out your real cost per booked quote and won job. https://scaletheory.com.au/blog/hvac-quote-follow-up/https://scaletheory.com.au/blog/hvac-quote-follow-up/Mon, 28 Sep 2026 09:00:00 +1000HVAC quote follow up that wins jobs: 3 SMS templates for day 1, 3 and 7, what to say to 'we're getting other quotes', rebate lines and review requests. https://scaletheory.com.au/blog/hvac-lead-sources/https://scaletheory.com.au/blog/hvac-lead-sources/Mon, 28 Sep 2026 09:00:00 +10007 HVAC lead sources ranked for Australian aircon installers on cost per booked quote and control, with an honest table and the planning maths behind it. https://scaletheory.com.au/blog/hvac-facebook-ad-examples/https://scaletheory.com.au/blog/hvac-facebook-ad-examples/Mon, 28 Sep 2026 09:00:00 +10009 HVAC Facebook ad examples written for aircon installers, with primary text, headline and CTA, why each works, when not to use it, and 3 mistakes to avoid.