The Google Maps results, the little pack of three listings at the top of local searches, drive a huge share of calls and visits. Ranking there comes down to three things you can influence.
The three ranking factors
- Relevance: how well your profile and site match what the person searched.
- Distance: how close you are to the searcher or the area they named.
- Prominence: how well known and trusted you are, signalled heavily by reviews and links.
You can't move, but you can win on relevance and prominence
You can't change your address, but you can dominate the other two. Nail your categories and services so you're clearly relevant, and build prominence through reviews, mentions and a strong website.
Reviews do heavy lifting
Volume, recency and rating of reviews all feed Maps rankings and buyer trust at once. A steady stream of recent, genuine reviews is one of the most reliable ways to climb, and to convert once you're there.
Support it with your website
Maps rankings lean on the strength of the site behind the profile. Location and service pages, fast mobile loading and consistent business details all reinforce your position. Treat your Business Profile and your website as one system, not two separate tasks.
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