Legal

Privacy policy

How we collect, use and protect your personal information.

Last updated: 29 June 2026

This Privacy Policy explains how ScaleTheory ("ScaleTheory", "we", "us" or "our") handles personal information. We are committed to protecting your privacy and complying with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website (scaletheory.com.au) or engaging our services, you consent to the collection and use of your information as described in this policy.

1. Information we collect

We may collect the following personal information:

  • Contact details you provide through our forms, including your name, email address, phone number and business name;
  • Information about your business, goals and marketing that you share with us when requesting an audit or proposal;
  • Technical and usage data collected automatically when you visit our website, such as your IP address, browser type, device information, pages viewed and referring source;
  • Any other information you choose to provide when you contact us.

2. How we use your information

We use your personal information to:

  • Respond to your enquiries and provide the free audit or services you have requested;
  • Prepare proposals, deliver our services and communicate with you about your account;
  • Send you marketing communications and updates where you have opted in (you can unsubscribe at any time);
  • Improve our website, services and marketing performance;
  • Meet our legal and regulatory obligations.

3. Cookies, analytics and advertising

Our website may use cookies and similar technologies, including analytics and advertising tools such as Google Analytics, Google Ads and the Meta (Facebook) Pixel. These help us understand how visitors use our site and measure the effectiveness of our marketing. These third parties may collect information in accordance with their own privacy policies. You can disable cookies through your browser settings, though some features of the site may not function as intended.

4. Disclosure of your information

We do not sell your personal information. We may share it with trusted third parties who help us operate our business and deliver our services, such as hosting providers, email and CRM platforms, analytics and advertising platforms, and professional advisers. We require these parties to protect your information and only use it for the purposes we specify. We may also disclose information where required by law.

5. Overseas disclosure

Some of the service providers we use may store or process data outside Australia. Where this occurs, we take reasonable steps to ensure your information is handled in line with the Australian Privacy Principles.

6. Data security

We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, modification or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Retention

We keep your personal information only for as long as it is needed for the purposes described in this policy, or as required by law, after which it is securely deleted or de-identified.

8. Your rights

You may request access to, or correction of, the personal information we hold about you. To make a request, or to opt out of marketing communications, contact us using the details below. We will respond within a reasonable timeframe.

9. Complaints

If you believe we have breached the Australian Privacy Principles, please contact us first so we can address your concern. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

10. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page with its effective date.

11. Contact us

For any privacy questions or requests, contact us at:

Call Free Audit